2019 IN REVIEW: THE ERICOTRIPS BRAND AND EVERYTHING ELSE

Can I take you on a trip down memory lane? You see, 2019 was pretty awesome because I got to experience the cool side of being a Nigerian Travel Blogger. Asides the many colorful blog posts, I quadrupled readership on the blog (definitely not a one-man effort) but on my socials, maybe not so much. I also attended a couple of events where I first met a lot of admirable creatives. Let me know some of your social media tips in the comments.

Happy New Year! It’s time for a fresh chapter in life. This year must end with a bang!

2020 is literally the beginning of another decade so it’s about time to prioritize goals and manage finances effectively (I’m also talking to myself). I first punched the keys on September 2019 and up to now, it’s been from glory to glory (that’s my new realm) and here’s why…

#1. COLLABORATIONS

Usually the treasure trove of content creation, 2019 tweaked my “blogger friends” to a whole new level. Kicking the year off with collaborative blogposts about Favour’s Lagos experience and her visit to Oniru Beach, Robinson’s visit to Tarkwa Bay and many other Danfo woes. I quickly switched things up by interviewing travel bloggers – Rochelle Knight from AdventuresfromElle, Amarachi Ekekwe from TravelwithaPen, Lola Daniyan from UnravellingNigeria and there’s more.

If you’d like to grow, I advise you find someone in your niche to work with. It’s pretty simple. In my case, I sent DMs on Instagram, not everyone replied but a handful did anyways. You should also try emails or wherever their social media presence can be felt.

#2. CONSISTENCY

In the previous year, I struggled with keeping to my blogging calendar and after a dry spell in June of 2019 I guess I overcame. To do this, I had to reinvent myself by improving my love for writing and also, I had to handle my incalculable drafts more seriously.

Furthermore, I did a chunk of opinion based articles like this one – Five Reasons Why I Absolutely Love The MUSON Centre.

In the last 173 days, I reblogged other content and experimented with posting on different days of the week. Mondays, Saturdays and even Sundays without any necessary restrictions on when the bulk of my readers were online.

#3. CREATIVITY

Starting out, my articles were more like what you’d find in the newspaper but for blogging and web friendly purposes, I had to refrain from having long block of texts, dull images and crappy headlines. Do check out my first and second write-up about Lagos BRTs, you may be surprised.

From time to time, I continued to slot comedic elements into my blogposts. Acknowledging that this helped, I went on to learn tools like Canva, FilmoraGo and Quik. The latter was really good for one-minute promotional videos while the former for catchy blog banners.

Follow me on Instagram for Nigerian travel-related content.

#4. ART GALLERY MUSINGS

I never thought I had a flare for art galleries or cultural centres until last year. I visited more than seven art galleries and out of those, I conquered two of Mama Nike’s four Art Galleries dotted around the country.

As I explored the Susanne Wenger’s House, Omidiran Art Gallery, Genesis Art Gallery and uncovered grass roots like El Carvar, it fueled my quest for art adventure and I began to appreciate the franchise more and more.

#5. GROWING UP

The Nigeria Travel Week Roundtable still rings a bell. In November of 2019, I rubbed minds with many prominent figures in the travel niche. Haha! I can remember Funmi Oyatogun from the Roundtable, she asked me about charging ports and I literally googled her to be sure she was “The Funmi.” We then talked a little and took selfies. She was super nice.

Again, I attended two other events about telecommunications and childhood education in Osogbo where I picked up a thing or two. Simply put, the combination of these events gave me certain privileges with industrial juggernauts who were either ready to answer my questions or exchange contact details.

And towards the end of the year I specifically packaged many ideas I learnt from genius buddies and implemented them in my Podcast (The ERICOTRIPS PODCAST) and YouTube Channel. Who knows what I’ll do next?

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THE SUM UP

In the book, 25 ways to win with people (Thomas Nelson, 2005) John Maxwell goes on to say, “the stories we tell are the best ones we’ve lived. We care about them, we know the material, and we know how they affected us.”

I could go on and on about how 2019 made the ericotrips brand better but this wouldn’t be complete without my profound gratitude to everyone that stuck with me. I can’t do this without you.

Cheers to many greater years ahead of us.

9 thoughts on “2019 IN REVIEW: THE ERICOTRIPS BRAND AND EVERYTHING ELSE

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