Jumoke Munu (The Jumoke Smiley) is the real definition of a travel junkie and she’s currently the Founder and Lead Advisor at The Smiley’s Place Travels.

Established in October of 2019, her travel agency is focused on providing clients with fantastic vacation options. And services include, flight and hotel bookings, luxury cruises, company retreats, romantic getaways and private and group tours to mention a few.

Earlier this year, I had a chat with Jumoke about her travel interests, goals and content strategies.

For clarification, ‘content’ in this article should be perceived as Instagram images, stories, highlights, captions or videos.

So, without further ado.

Here’s The Jumoke Smiley…

#1. Why do you travel?

I travel because I enjoy exploring new places, I enjoy learning new culture and I’m a lover of history.

#2. What inspired you to become a travel content creator?

I became a travel content creator because I believe that there’s a need for me to share what I know about certain destinations.

#3. For how long have you been creating travel content?

I started officially in January 2019.

#4. How would you describe your style of travel and content?

I’ll describe my travel style as budget travelling because I’m really a definition of a Nigerian youth who wants to visit loads of places on a modest bank account. As for my travel content, I create content that makes travel easy and safe for travel enthusiasts, most especially those who like to plan trips themselves.

#5. “Here are my top five hacks for travelling”

• Use an Offine map.

• Write out important contacts.

• Learn how to at least say hi/greet in the local language of wherever you’re visiting.

• Be friendly with the locals.

• Travel insurance is key.

#6. What was your very first travel destination that you produced some content for?

That has to be Nike Art Gallery, I created a vlog and an instagram post for it.

View this post on Instagram

I recently made an announcement on here about #thejumokesmiley YouTube Channel, that I'll be digging deep into the world of Travel, Lifestyle, Real People, Entertainment, Beauty and so much more. _____________________________ So yesterday I was at Nike Art Gallery, lekki and Elegushi Beach. • @nikeartgallery is very beautiful place, from the paintings to the sculptures and even their textiles are dope than dope it self😁😁😁😁 • #elegushibeach is another awesome and exciting place to be in Lagos, so if you love nature you better be there already😉😉😉 If you love Art and Nature, start planning already. You have to visit #nikeartgallery and #elegushi Funny thing is these two places are very close to each other (it's on the same route). I believe you'd love the experience just the way I did. ______________________________ Guess what guys, I'll be doing this often. Just stay glued. Video's dropping soon on my YouTube Channel (The Jumoke Smiley) Note: @cici_jane001 took those pictures, so you can yap her all you want for the not so beautiful pictures 🤣🤣🤣🤣🤣 ……..and don't forget to give a suggestion of where I should visit next on the comment section. . . 📷 @cici_jane001 & @iamprinceagama . 👗 @mbfcouture . Locations @nikeartgallery & #elegushi #youtuber #blackyoutubers #travel #lagos #nigeria #lekki #nikeartgallery #nikeartgallerylekki #elegushi #travelblogger #travelyoutuber #lifestyleyoutuber #lifestyleblogger #beautyyoutuber #beautyblogger #nigerianyoutuber #paintings #sculptures #textiles

A post shared by Jumoke • Travel Advisor 🇳🇬 (@thejumokesmiley) on

#7. When travelling, do you post everyday or compile your content and post it after you have travelled there?

I post on my insta stories almost immediately and I compile and post on other mediums later.

#8. What do you look for in a travel photo or video for your own content?

I look out for something totally unique, like a destination that people haven’t see pictures of.

#9. When you land in a new destination for the first time, what’s your thought process?

I observe the whole environment closely and create a mental story of my expectations in reality. I also make sure I’m at alert at all times.

#10. If you could travel with anyone in the world who would it be and why?

My friends (the adventure seekers) because our trip’s going to be super awesome and unforgettable. They are a vibe and more!

#11. What’s the biggest thing you’ve learnt about yourself since you started traveling?

I didn’t know I was super adventurous until I started travelling. I mean, I thought I would be scared of some kind of trips but I’m encouraging people to go on adventures right now.

#12. Briefly describe what you use your different social channels for and what is your dominant channel for you personally.

I tell my travel story majorly on my YouTube channel. On my Instagram, I share useful travel tips. And I share links to my Instagram and YouTube posts on my Facebook and I also reach out to friends and family over there.

View this post on Instagram

Remember my last post? When I said I wanted to explore off-the-beaten-path Nigerian destinations, check the post before this one if you missed it. I was super excited when @itz.nikeh asked if I could come explore Idere Hills with her, I checked maps to see if I was going to see something about this place but nothing came up and instantly I told myself that I’m adding this place to the map. Finally I have resumed exploring Off the beaten paths in Nigeria, Idere Hills is my first Off The Beaten Paths destinations and I explored with the most energetic guys I have ever met @itz.nikeh @im_wehmie @solasly Idere Hills is located in Oyo State, Idere Hills has caves, natural pools, ancient defense walls, special rock formations and the summit, where you get the birds eye view. When on the summit, which is our (myself, @solasly @im_wehmie @itz.nikeh ) favorite, you see the end of the world because you’re actually on top of the world 😁 I have hiked a couple of mountains/hills but I have never seen any as beautiful as Idere Hills. The view is breathtaking (check my stories/post Covid highlight). I’ll be sharing tips on how to explore Ideere hills easily and safely on here 💃💃💃💃 Thanks @damiehindero for hooking us up with the Management Consultant of the hill @tojumhospitalityltd Tonight at 9:00pm (Lagos, Nigeria Time) @solasly @itz.nikeh @im_wehmie @tojumhospitalityltd and myself will be going on IG LIVE to give you all the information about Ideere Hills. Check my self timer pictures struggle and their outcome from slide 7 😁 PS: Hiking with energetic people like @solasly @im_wehmie @itz.nikeh is the best adventurous thing that has happened to me in a while. PSS: I have been able to add Idere Hills to google maps 🎊 and it’s in review.

A post shared by Jumoke • Travel Advisor 🇳🇬 (@thejumokesmiley) on

My dominant channel for me is Instagram!

#13. What is the craziest thing you’ve done for travel or brand partnership stories?

I have not done anything crazy yet.

#14. What is a little travel secret you have not openly told before!?

Well, I act cool on super scary adventures at times and no one notices even when I feel like my soul’s about to fly out!

#15. Do you have any little hidden gems or local secrets that you have discovered about certain places you have been to?

I haven’t figured out just yet.

#16. As a travel advisor, what would you say are the challenges facing Nigeria travel and tourism industry?

• Majority of the tourist attractions don’t look good.

• Some of the destination hosts don’t invest back into tourism sites.

• I think our beautiful religious buildings should be restructured just like tourist attractions such as the Abu Dhabi mosque.

• When renovating popular sites, stakeholders should focus on the facilities instead of ruining the attractions themselves. We’re here to see the real attractions not some weird retouched stuff.

#17. What motto do you live by when travelling?

To travel is to live.

Travelling makes me discover new things, history, culture, meet new people, etc. and this is the essence of life itself.


Jumoke Munu has curated fun Instagram content which include the can you guess the location, did you know, virtual waka tour with Jumoke, escape with TSP travels and strengthen your green passport series.

Her company, The Smiley’s Place Travels is specifically aimed at millennials and everyday she helps people discover and experience the world of enjoyable tours and vacations on a very realistic budget. Send her an email now.

Follow The Jumoke Smiley

Follow The Smiley’s Place Travels

Over To You!

What was Jumoke’s most interesting answer?

Let me know in the comments below.

Again, if you’re a travel blogger who wants to be featured on here. Tell me in the comments too.



  1. ‘’I travel because I enjoy exploring new places, I enjoy learning new culture and I’m a lover of history’’

    That’s my favorite. I can’t wait to start my travel and exploration trips

    Nice work you have going on here.

    Liked by 2 people

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